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Media Activities and Good Ideas, by, with and for Children (MAGIC), 2001-2
As part of the follow-up the 1999 Oslo Challenge, PressWise and Media Action International were commissioned by UNICEF to develop an information resource about children and the media.
The result was the MAGIC website, launched in 2002, which contains a wealth of material from around the world. Designed for use by children, parents, teachers, media professionals, and policy-makers, the website features from youth media projects in every continent, formal declarations about the media responsibilities towards children, an array of useful links, and a series of articles by PressWise Director Mike Jempson.
An electronic MAGIC network has been established which enables media practitioners and young people from around the world to communicate with each other.
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