In November 1999 PressWise Director Mike Jempson contributed to a three-day workshop with young people, media practitioners and UNICEF staff which led to the production of The Oslo Challenge, on the 10th Anniversary of the UN Convention on the Rights of the Child. The challenge, directed at young people, media practitioners, teachers, and policy-makers, was designed to encourage a positive relationship between young people and the media. It would lead to the development of the European Young People's Media Network and the creation of the MAGIC website to which PressWise was a major contributor.

Laid down at a meeting organised by the Norwegian government and UNICEF on 20 November 1999
The Oslo Challenge is a call to action. It goes out to everyone engaged in exploring, developing, monitoring and participating in the complex relationship between children and the media. This includes governments, organizations and individuals working for children, media professionals at all levels and in all media, the private sector including media owners, children and young people, parents, teachers and researchers.

The full report can be downloaded here:
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