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How to spot PR-based research
by Petra Boynton
As increasing numbers of PR studies are appearing in the press, this guide offers advice on assessing its value.
- How does PR-based research work?
- Differences between academic/scientific and PR-funded research.
- Why should we worry about PR-based research?
The full guidelines can be downloaded here:
(Note: to read PDF documents, install Adobe Acrobat Reader)
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