The registered aims and objectives of The MediaWise Trust are as follows:
1. To promote for the benefit of the public compliance with ethical standards of conduct and with the law by journalists, broadcasters and all others engaged in or responsible for the media, in the United Kingdom and elsewhere, in particular (but not exclusively) by:
i. the provision of advice and assistance (not including individual representation except where the individual affected has insufficient means to afford legal or other specialist assistance) to members of the public concerning actual, possible or apprehended breaches of some recognised ethical standard or law.
ii. the advancement of the education and training of the public, of media students and professionals, and of all others engaged in or responsible for the media in respect of recognised ethical standards and the law;
iii. the education of the public and the carrying out of research (and the publication of the useful results thereof) into:
a) the ownership, distribution, consumption, control and influence of the media;
b) the legal and ethical context and effect of relevant law, guidelines, policies and codes of practice;
c) the methods and means available to members of the public for securing correction, redress, or remedy in relation to media coverage and journalistic activity;
d) the prevailing standards of the media and of media coverage and journalistic activity;
e) the actual, possible or apprehended instances of unethical, unlawful, unfair or inaccurate media coverage and journalistic activity (including instances of bias or misrepresentation) judged against recognised ethical standards and the law.
2. To advance the education and training of the public and in particular members of charitable and non-charitable voluntary organisations in the UK and elsewhere in all forms of communication media and in particular the effective utilisation thereof.