Taiwan – Republic of China Radio Broadcasting

Code of Ethics for the Republic of China Radio Broadcasting in Taiwan.

I. General Rules

1. This code is written in accord with the basic principles of the Code of Ethics for Chinese Journalists.
2. Radio broadcasters shall recognize the professional features of journalism and put the public interest before any partisan or private interest.
3. Radio programmes shall be designed according to socially accepted moral standards and good taste.
4. Radio programmes shall avoid discrimination on the basis of race, religion, locality, gender and profession. They shall avoid talk involving obscenity, speculation or indecency.
5. Radio programmes involving law, medicine and technology shall be presented carefully and accurately.
6. Programmes and advertisements shall be clearly distinguished and programme announcers shall not broadcast commercials on their programmes in order to avoid confusion.
Radio announcers shall aim for decency and good taste.

II. Newscasting

1. News gathering shall be undertaken with fairness and justice, and radio journalists shall avoid personal involvement in news events. Newscasts shall aim at accuracy, objectivity and balance. Unsubstantiated news shall not be broadcast.
2. News gathering and reporting shall be undertaken without damaging private interests when these are not connected with the public interest.
3. News commentaries and news broadcasts shall be clearly distinguished, aim at fairness and justice and avoid bias and arbitrariness.
4. No commentaries shall be made on cases under investigation or trial.
5. Radio stations shall be held responsible for examining news and other information provided by the audience.
6. Reports on polls shall observe the following rules:
(1) The source and the purpose of the poll, and the samples and sampling error shall be fully explained.
(2) The results of the poll shall be presented objectively.
(3) Polls and predictions of elections shall be undertaken fairly and without any special object or purpose.

7. No report on or analysis of stocks, real estate or other investments shall be distorted for private interest, and explicit predictions on speculative investments shall be avoided.
8. World news shall be presented with balance and reported with goodwill in order to promote cultural interflow and international understanding.

III. Educational and Cultural Programmes

1. Educational and cultural programmes shall emphasize the introduction of new knowledge and the building of personal character.
2. Scholars or experts shall be invited to design and supervise educational and cultural programmes.
3. Educational programmes for children shall emphasize the growth of their intellect  and cultivation of good habits in order to promote healthy physical and mental development.

IV. Entertainment Programmes

1. Entertainment Programmes shall embody the spirit of education and not degenerate into vulgarity.
2. Song broadcasts shall meet socially accepted moral standards.
3. Radio plays shall emphasize a sense of humanity, and shall not include depictions of  abnormal mentality or obscene, violent or decadent behaviour.
4. Time shall be provided for broadcasting Peking opera, drum-songs, and other traditional performances.

V. Public-service Programmes

1. In times of emergency, major public events, accidents, or efforts to find missing persons, radio stations shall offer prompt service in communicating with and serving the public.
2. Radio stations shall actively help the public to resolve their problems and to understand the laws and regulations of the government.
3. Experts shall be invited to conduct, design or supervise programmes related to legal, medical and health issues.
4. Commercials shall not be broadcast during public-service programmes.

VI. Advertisements

1. All commercials shall be factual. Radio stations shall investigate any doubts that arise regarding the information presented in advertisements, and exaggerated commercials shall be rejected.
2. The wording of commercial shall aim for good taste and shall not be presented in a sharp or screaming voice.
3. Exaggerated medical commercials such as those that guarantee cures shall be rejected, and no commercials shall be broadcast in the form of calls or letters from the audience.
4. Radio commercials shall not involve pornography, superstition or gambling.

VII. Supplementary

The National Press Council of the Republic of China shall undertake to resolve any questions concerning this code.

[Source: www.rjionline.org]

Recent Related Posts